ZDO Blog
Does GREEN advertising really bring in the Green?
I recently received a paper company's promotional booklet that contained some staggering facts on environmental impact vs. effectiveness of many of todays green advertsing/marketing trends. Below are just a few those staggering facts.
I'm a bit of a pessimist when an industry which has taken much criticism
publishes facts of this sort, but each statistic was footnoted with it's source, and they were reliable independent sources!
78% of retail shoppers use coupons from their printed local paper.
52% of consumers were prompted to visit a company's web site by printed advertising.
Direct Mail is still the number one most successful advertising medium, but internet-based advertising is expected to reach number two by 2012.
81% of people surveyed said they preferred a printed Annual Report over an on-line version.
25,000 homes could be powered by the energy used by the typical data center.
60% of retailers reported that catalogs are their primary sales channel.
2.24% is the direct response rate from printed catalogs vs. .48% for email solicited selling.
70% of toxic waste in U.S. landfills comes from e-waste.
Burning a CD produces 4 times as much CO2 as printing a single annual report.
Interesting "Lifecycle" statistics.
Here's how long on average today's and yesterday's communications will last.
e-mail - 5 seconds
shopping list - 2 hours
periodicals - 6 months
avg. cell phone - 18 months
computer - 5 years
web site - 5 years
avg. book in NYC Library - 23 years
a love letter - 64 years
Lee Mauer
Creative Director @ ZDO
12.03.2010. 08:07
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